Sure you can type in the word “apples,” but you can’t Google the apple sitting on your kitchen counter. You can Google your medication, but you can’t Google the pill you found at the bottom of your purse.
That needs to change, says Dror Sharon. He’s the co-founder and CEO of Consumer Physics, a Tel Aviv startup trying to fill that gap with a handheld device called Scio. Scio is a scanner, about the size of a flash drive, that can determine the molecular makeup of objects like food and medication.