We all know people who have suffered by trusting too much: scammed customers, jilted lovers, shunned friends. Indeed, most of us have been burned by misplaced trust. These personal and vicarious experiences lead us to believe that people are too trusting, often verging on gullibility.
In fact, we don’t trust enough.
Take data about trust in the United States (the same would be true in most wealthy democratic countries at least). Interpersonal trust, a measure of whether people think others are in general trustworthy, is at its lowest in nearly 50 years. Yet it is unlikely that people are any less trustworthy than before: the massive drop in crime over the past decades suggests the opposite. Trust in the media is also at bottom levels, even though mainstream media outlets have an impressive (if not unblemished) record of accuracy. Link