There were three reasons Zuckerberg was so fascinated with Whatsapp:
- He’s confident it’s going to reach 1 billion users in no time. Even with 450 million monthly active users, WhatsApp’s growth rate is faster than Facebook, Instagram, Skype, or Gmail.
- Of those 450 million monthly active users, 70% come back every day. That’s a stickiness that is unheard of. Zuckerberg is proud that Facebook is among the stickiest ever, and only 62% of its user come back every day.
- Zuckerberg looked at other products as popular as he expects Whatsapp to be: Tencent, Google search, YouTube, Facebook. They are all extremely valuable.