Okay maybe that’s not exactly how it happened, and maybe those weren’t his exact words. But after learning about the new company Elon Musk was starting, I’ve come to realize that that’s exactly what he’s trying to do.
When I wrote about Tesla and SpaceX, I learned that you can only fully wrap your head around certain companies by zooming both way, way in and way, way out. In, on the technical challenges facing the engineers, out on the existential challenges facing our species. In on a snapshot of the world right now, out on the big story of how we got to this moment and what our far future could look like. Link