Google’s search engine, browser, and other products present a Faustian bargain: In exchange for excellent, free Google services your data is used for advertising. And for some it’s getting to be too much.
If you’ve decided that keeping all your eggs in one online basket is unwise, there are viable alternatives. Some are arguably not as full-featured as what Google has. But using your email without ads or knowing that performing a web search won’t result in a ton of related advertisements may be enough to encourage you to go on a Google-free diet.