Google created a social product that we didn’t need, want, or care about, and proceeded to shove it down our collective gullets by integrating it with the Google services that a very large number of us use every single day, namely Gmail. On paper that sounds like a brilliant product strategy: give everyone who signs up for Gmail a Google+ account. That allowed for those coveted bonuses to be handed out, and spurred press clippings about Google+’s very healthy growth. In reality, what Google did was accomplish the exact opposite of a social network. It created an anti-social network, whereby millions of accounts were dead on arrival because they had been forced on us. In most cases the average user probably doesn’t even know they have a Google+ profile.